1. Create added value
Use upgrades for services that are real extras (e.g. “Coffee & snacks”, “Video recording”, “Additional support”). This way your basic offers remain attractive, and your members can freely decide whether they want more.
2. Offer packages
Instead of selling only individual options, combine several services into an attractive bundle (e.g. “Premium package” with catering, technical support and seat upgrade).
3. Create exclusive experiences
Use upgrades to monetize special moments: an “After-session Q&A” or “Recording of the session”.
4. Clear communication
Describe each upgrade specifically with the benefit for your members. Prices appear more understandable when the added value is clear.
5. Adapt to target groups
Not every upgrade fits every type of resource. Think carefully about how you can make the booking more valuable for your target group with add-ons:
Example Coaching & Sparring
Recording of the session for later review
Individual follow-up (e.g. additional 1:1 feedback after the session)
Materials or worksheets as a package
Example Room Rental
Room preparation (e.g. seating arrangement, moderation materials)
Catering or beverage package
Technology package (e.g. projector, microphone, hybrid meeting setup)
Example Mobility (E-car, cargo bike, e-bike)
Range upgrade (additional battery)
Accessories (e.g. child seat, helmet, transport box)
Insurance package for more security